Lowering prices may cost you

Pricing for your hourly services is should be a hot topic for this industry, but resistance to the possibility of higher prices continues pervade throughtout, especially in some of the smaller markets. At C-PORT last month, I still heard the "our customers won't pay that much" mantra. You may remember that I blogged about this a year ago [read it here].

With the possibility of a recession on the horizon, Dave Delano sent me this link:

Five Pricing Strategies For Companies During A Recession

While this advice is more towards manufacturers and supply chains, the message to avoid simply lowering your prices is good advice. The link above is a short summary of some ideas, and deserves a quick read.